Typically Swiss Tours “off season” Marketing Activity


The winter months have set in and here at Typically Swiss Tours, we are using this “low season” to promote and market the company both via social media and more traditional marketing methods.

Clearly the aim is to simply grow the business and attract as many people as possible on tours around Switzerland. The Tours that have taken place this year have received excellent feedback and have really gone well. With the following marketing activity, Typically Swiss Tours is actively going out in the marketplace to attract tourists to visit Switzerland and come on a Tour. Tours can be either Day Tours or overnight and Multi Day tours taking you to the coolest, most breathtaking and stunning locations in Switzerland, in the comfort of a Mercedes V Class. Lastly Chris your driver/guide will ensure that you are well looked after and have the best Tour.

On the digital side, my social media expert, Joe, based in the UK has been managing the digital side of the business with activity on Facebook, Instagram and Twitter. Joe posts some stunning pictures of Switzerland and previous Tours twice a week. Reaction from viewers has been very positive resulting in lots of likes and shares etc. We are targeting social populations in the US, China, India and the Arab states in particular. Additionally ads have been placed with Google and the important SEO (search engine optimisation) is being addressed so that the site has the best chance to attract visitors to the Typically Swiss Tours website.

Meanwhile I myself have been arranging appointments and meeting hotels in Luzern, Interlaken, Zug and Zurich. The meetings with Hotel staff have been very encouraging and the Typically Swiss Tours product and concept has been received well. Additionally productive meetings have been held also with some Travel Agents who again confirmed that they liked the look of the product and would have no hesitation in bookings tours with Typically Swiss Tours.

Finally December has seen the first issue of the Typically Swiss Tours Newsletter. This has been sent to over 100 contacts which has simply updated the Typically Swiss Tours network of the latest developments including the new winter activity, a competition and showcasing some previous tours.

So as you can see, we have been busy creating new products, marketing and reaching out to potential new markets. Naturally we are hoping that all this activity will reap rewards as we head into the 2019.

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